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Brand Spotlight: How Anker became America’s Leading Charging Brand through Amazon

In its quest to be all things to all people, Amazon has built an unbelievable catalog of more than 12 million products. For small sellers and aspiring brands it will seem impossible to compete with millions of products in the platform. But that is not always the case.


One particular brand has beat the odds and scaled despite the competitors and challenges it has gone through selling in the platform. Dubbed as “America’s leading USB charging brand” – Anker has been the best-selling portable battery charger in the US with Amazon accounting for majority of its sales for the past three years and running. An article from Marketplace Pulse reports that Anker sold 46 million units and had $954 million in revenues in 2019. In the first half of 2020, sales were up 24.5%, and thus the company is on target for the first $1 billion sales year. Since then the Amazon-Native brand expanded its product lines to smart home appliances, portable speakers and headphones, portable video projectors, and car accessories.

So how did a small player like Anker establish such a strong hold in the US through Amazon at only 10 years old? Anker’s Steven Yang has always challenged the status quo by giving more brand value through additional product features at a price point lower than others. Apart from that, Anker knows how to listen to their customers and addresses pain points of current leading brands that consumers always had a bad experience with. Anker has also developed a technology to collect data about customer reviews and price changes on Amazon.com to apply feedback to its future products. This is how client-centric the brand is and it has fueled its growth and success.

There are many things that an aspiring brand can learn from Anker. It is a living proof that a small brand, by leveraging platforms such as Amazon who shares the same value in customer obsession as them, can make it. It’s never too late to start, especially here in the Middle East where e-commerce is just starting to blossom with countries like UAE forecasting a stronger startup community in 2021 both in terms of deals and funding. If you are not sure how to start building your brand or selling like a pro, feel free to check out our other article.

Stay up to date with e-commerce buzz and updates in the Middle East by following Opontia’s Blog and Newsletter.

Modern Amazon US Stores that are Good Benchmark for Emerging Markets such Amazon AE & KSA

Today, features like Amazon Stores allow brand owners to design and create multipage stores to showcase their brands, products, and value proposition on Amazon.

Long gone are the days when Amazon sellers didn’t have the tools they needed to build brand equity and promote shopper loyalty. Amazon Stores has quickly shifted from being a trending Amazon feature to becoming a brand essential for Marketplace success in 2020, and beyond.

Malibu C Amazon Store

We recently helped Malibu C design an Amazon Store that makes strong use of Background Video Modules, showcasing compelling before-and-after imagery near the top of the page, and a hard water simulation at the halfway point. Their results-oriented video includes a text overlay highlighting some of the key features of Malibu C products, including their coveted standing as the #1 vegan hair wellness solution. Badges directly below the video expand on these brand cornerstones, using familiar imagery from the skincare and haircare space to highlight eco-friendliness, and plant-based, vegan formulas that are cruelty-free (not tested on animals.)
Malibu C’s store also makes a thoughtful use of showcase features, noting that their products are formulated with the purest form of Vitamin C. Shopping is simplified through an intuitive secondary nav that aims to funnel visitors to their most popular category products. So whether you’re looking for brightening shampoo for your blonde locks, or build-up battling scalp care solutions, the help your hair is craving is just a click away.

Indo Board Amazon Store

With countless gyms, yoga studios, and other communal fitness and wellness spaces closed due to the COVID-19 pandemic, there are perhaps more people than ever looking for at-home options to help them stay active and strong. Balance boards make a smart choice no matter how limited your square footage, which is perfectly showcased in Indo Board’s instructional background video module, set to auto-play and loop. Indo Board also takes advantage of one of Amazon Store’s latest features – the Shoppable Image module. These allow brands to add hotspots to images that display your product, enabling shoppers to add them to their cart right from the image. This brings benefits for the merchant and the consumer alike, as they can be more certain than ever before that they’ve chosen the exact item they’re interested in.

Another exciting benefit of the Shoppable Image module is that it allows brands to showcase beautiful, branded lifestyle photography without sacrificing ‘add to cart’ convenience. By giving shoppers the flexibility to easily purchase your showcased products directly from the attractive imagery that helped earn their interest, brands are given the best of both worlds.

La Colombe Coffee Roasters Amazon Store

La Colombe has come a long way from the day they opened their first location near Philadelphia’s historic Rittenhouse Square more than 25 years ago. But even if you can’t make it to one of their 30 cafes across the US (and growing!), you can still enjoy the rich flavors and unique beverages they’re best known for.

love the oversized images highlighting their newest creations and seasonal offerings, including the Pumpkin Spice Draft Latte and delectably frothy Oatmilk Draft Lattes. While the focus is undeniably on the images themselves, La Colombe makes every word count in the complementary text overlay, highlighting the most important elements of each respective beverage.

Below we see the enticing image of a Draft Latte nestled atop a pumpkin pie, drawing our eyes and taste buds in. And in the short snippet of accompanying text, La Colombe gives us some important top takeaways about the beverage, including:

  • Product name
  • Type of beverage (cold brew coffee base)
  • Ingredient spotlight (real pumpkin)
  • Sugar and caffeine considerations

Just enough information to ensure clicks will be qualified, but not so much information that it overwhelms the image. We’ll drink coffee to that!

Clicking into the respective categories in the top navigation, we find that La Colombe has artfully combined imagery and accompanying text throughout. On their Draft Chocolate Milk page, we are tempted not only by the slow drip of chocolaty goodness down the glass but also the assurance that this is a high-quality beverage made from premium cocoa and real milk.¨C16C¨C17CWhile brands can’t change the look and feel of Amazon itself to suit their target customers, Amazon Stores give you an unprecedented opportunity to carve out your own corner of the Amazon web. Luckily, this corner comes fully stocked with attractive features to help reflect who you are as a brand, and put what’s most important to your customers front and center.

Stay up to date with e-commerce buzz and updates in the Middle East by following Opontia’s Blog and Newsletter.

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